Linda Tyson, a policy advisor for LifeSearch stated that the increase was attributed to the ?growing awareness of the importance of protecting the financial stability of the family. More and more women are either the main or only breadwinner and are realising the importance of protecting their incomes.?

An additional advantage for women is upon applying for cover, they pay less in premiums than men, which is additional money to save, invest or spend on holiday with the girls. This reduction in premiums is based on the fact that women live an additional seven years longer than men. Insurance companies deem men a greater insurance risk when it comes to life insurance. In general, a woman pays 25% to 35% less than a man.

The most cost effective way to buy life insurance is term cover, which allows for a lump sum to be paid out over a given period upon the death of the policy holder. The lump sum will protect the partner or family and the extent of the cover will vary on how much the policy holder wishes to invest and length of time over which they wish to invest it.

Alternatively, there is the option of whole-of-life insurance, in which case a lump sum will be paid out upon the death of the policy holder ? whenever that happens. Given that the payout is guaranteed, the premiums for this type of life insurance are much higher, although women still pay less than men.

Websites such as moneynet provide an easy method for women to review different life insurance policies, the risks and associated costs and given that the ratio of male to female web users is almost 50:50, it?s not surprising that women have the web (and their finances) under their thumb.

Resources

Channel 4 Money
Moneynet Life Insurance
Women and life insurance